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7th Promotional Review Committee Compliance & Best Practice... has ended
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Thursday, May 14 • 2:30pm - 3:15pm
Panel: Can Agility and Risk Management Co-exist?

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Brand teams are under significant pressure to be more responsive to customer information needs.  That’s why Commercial is increasingly turning to Agile frameworks like Scrum and Sprints to innovate more quickly.  Promotional review represents an opportunity to apply Agile best practices especially for digital materials and campaigns where rapid decisions about content compliance must be made.   Is it possible to manage risk in a fast moving ad/prom review process? 
  • Describe the Agile methodology and its role in speeding up innovation through quicker decision-making 
  • Hear what your colleagues our saying about Agile based on use cases and benchmark survey results 
  • Formulate strategies and tactics that balance faster decision-making with regulatory compliance requirements 
  • Add to a growing list of examples for applying agile ad/prom review
Moderators
avatar for Ilyssa Levins

Ilyssa Levins

Founder and President, Center for Communication Compliance
Ilyssa Levins is President and founder of the Center for Communication Compliance (CCC).  Ilyssa helps manufacturers and their promotional agencies save time, money, and manage risk, when promoting drugs and devices. Her combined regulatory, marketing communications, and change management... Read More →

Speakers
avatar for John Paul Marcus, Pharm.D.

John Paul Marcus, Pharm.D.

Director, Regulatory Affairs, Labeling, Advertising and Promotion, Horizon Pharmaceuticals
John Paul Marcus leads the Regulatory Affairs team on the Promotional Review Committee at Horizon Pharma. He has over ten years of experience in the Pharmaceutical industry working within advertising and promotion as part of both Regulatory Affairs and Medical Affairs. John received... Read More →

Thursday May 14, 2020 2:30pm - 3:15pm CDT
  Main Conference Session