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7th Promotional Review Committee Compliance & Best Practice...
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Friday, May 15 • 3:30pm - 4:15pm
Building Trust Between PRC Stakeholders

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  • Discuss the key players who make up a strong PRC 
  • Identify metrics and KPIs that are relevant and actionable to increase efficiency 
  • Gain insight on the importance of speed to market, first round approvals, overall cycle time, expedited jobs and frequency of reviews 
  • Analyze the relationship between your promotional review process and ROI by comparing the quality of submitted material and opportunities to cut time and costs 

Speakers
avatar for Alana Goodman

Alana Goodman

Director, Global Marketing Operations, Alexion Pharmaceuticals
Alana Goodman has almost 10 years of pharmaceutical industry experience. In her current role as Director, Global Marketing Operations at Alexion Pharmaceuticals, she is responsible for Global and US MLR, Global HCP Engagements, as well as MCM/Digital and technology Operations.  She... Read More →


Friday May 15, 2020 3:30pm - 4:15pm