7th Promotional Review Committee Compliance & Best Practice... has ended
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Thursday, May 14 • 4:45pm - 5:30pm
DTC Mobile Promotions and Fair Balance Labeling

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  • Share examples of platforms for mobile promotion of medical devices 
  • Discuss implications of web-based advertising and geographical distinctions 
  • Look at geo-targeting of web-based DTC advertising and geo-targeting on social media 
  • Examine mock advertisements with fair balance requirements 

avatar for Madhavi Bellamkonda

Madhavi Bellamkonda

Director, Regulatory Affairs, Global Advertising and Promotion, Abbott

Thursday May 14, 2020 4:45pm - 5:30pm CDT